Initially announced in June 2024, Netflix House is a coming concept from the eponymous streaming company that is set to host immersive experiences based on its hit programs. At the moment, the company has plans to open only three Netflix House locations – one of which will be in Dallas, Texas.
Coming to Galleria Dallas, Netflix House will comprise of 100,000 square feet where the company will put on immersive, story-driven experiences, as well as house a restaurant and a retail center. In a recent press release, Netflix unveiled that its Netflix House Dallas will open in late 2025 along with its Netflix House at the King of Prussia Mall near Philadelphia.
In addition to its opening timeframe, the company also revealed details about its initial experiences in Dallas, including the following:
- Stranger Things: Visitors must wander through Hawkins in search of three missing residents as the clock ticks and horrors await.
- Squid Game: Visitors must play their way out of misleadingly diabolical games, betray their friends, and face the Front Man in the Netflix House Squid Game experience.
- Netflix RePlay: A unique venue area where visitors can play retro games, engage in physical challenges, and use their imaginations in its immersive story rooms
“Finally, a place where the Netflix story you can’t get enough of becomes something real that you can play, shop, and taste. This is fandom coming to life, where you can actually step inside the worlds you’ve been watching and loving for years — whether going on an epic adventure with the Straw Hats, taking a journey into Hawkins, Indiana, or grabbing a cocktail inspired by your latest obsession. With fresh experiences dropping regularly, there’s always a new reason to come back,” says Marian Lee, Netflix’s Chief Marketing Officer in a press release.
As stated, the venue will also feature a Netflix Bites restaurant, where visitors can enjoy food and drinks – including cocktails – based on Netflix’s popular series. A retail center will also be on site. Here the company will offer exclusive and updated merchandise for superfans.