Here in Texas, we can’t get enough Buc-ee’s. Whether it’s your local Buc-ee’s, home to kolaches, barbecue, and decent wages, or if it’s a tiny Buc-ee’s in the middle of nowhere, or the largest Buc-ee’s, and convenient store in the world – we want it all. It seems, however, that Texas isn’t alone. We’re not talking about Ohio or Tennessee either. This past week a photo was uploaded of a new mercado opening in Mexico by the name of “BUK-II’s”.
The pictured image features its name ‘BUK-II’s’ twice, separated by ‘Super Mercado’ as well as two portraits of its own beaver mascot rendition. ‘BUK-II’s’ logo features a someone more compact beaver with a slightly darker complexion.
The photo was uploaded by Roman Montelongo on Facebook, where on Facebook alone the photo was shared over 16,000 times. Montelongo told MySanAntonio that he came across the knock-off Mexican Buc-ee’s in Matamoros Tamaulipas, a town 10 minutes away from the Los Indios Texas International Bridge that cross the Rio Grande bridge.
According the publication, ‘BUK-II’s’ plans to be your run-in-the-mill mercado. Due to open soon, it will sell convenience store goods such as groceries, sweets, and a variety of beers. One imagines that they will not offer Beaver Nuggets.
In the immediate area of Matamoros, someone else opened their own Whataburger rendition last year under the name ‘Guataburger’.
Since the photo of BUK-II’s went viral, the real Buc-ee’s have let their feelings on the matter be known:
“Buc-ee’s has invested heavily in innovation across the company to create and maintain …. award-winning guest experiences,” the company mentioned in a statement. “Accordingly, Buc-ee’s will not stand as an idle spectator while others use without permission the intellectual property that Buc-ee’s has cultivated for decades.”