This time last year, Fifa announced that Houston would hold the honor of being one of the North American cities to host the Fifa World Cup 2026.
It’s true, in 2026 the biggest sporting event in the world is coming to North America, better yet, to Houston as the city was selected among 16 host cities across the US, Canada, and Mexico. At least 4 matches will be held in Houston, one of which will be a knockout round match.
Now, 900 or so days away, last week saw a major milestone with the unveiling of the cities’ host city logos and colors.
— FIFA World Cup 26 Houston™ (@FWC26Houston) May 18, 2023
This past week, city monuments across Houston lit up in display of the FIFA World Cup 2026 logo, colors, and overall identity that will become synonymous with Houston when the FIFA World Cup 2026 takes place in three years.
“We are thrilled to be bringing the FIFA World Cup 2026 to this region,” said Harris County – Houston Sports Authority CEO Janis Burke.
“This world cup will not only be the biggest sporting event our community has ever seen but will help solidify our reputation as one of the premier sports destinations in the United States. We look forward to using the World Cup 2026 to showcase Houston’s diversity, culture, and love of soccer!”
— FIFA World Cup 26 Houston™ (@FWC26Houston) May 19, 2023
Houston’s brand campaign coincides with the 15 host cities who also unveiled their brand colors after FIFA announced the overall brand campaign called #WeAre26.
10 of the 16 host cities will be held in the United States including:
- Kansas City
- Los Angeles
- New York/New Jersey
- San Fransisco
Guadalajara, Monterrey, and Mexico City in Mexico will host games as well as Vancouver and Toronto in Canada.