Hard seltzer is here to stay.
While it had briefly appeared that craze for hard seltzer had weened following the White Claw-caused tidal wave of 2019, it is very much apparent that demand, and now supply, are still hitting highs going into summer of 2021. Sparkling water brand, Topo Chico, is the latest company to throw their hat in the ring with the upcoming release of their hard seltzer on March 29. [Featured image via shutterstock]
Topo Chico Hard Seltzer will first be made available at retailers in Texas, Arizona, California, Colorado, New Mexico, Georgia, Oregon, Florida, and Oklahoma. Cities including Washington D.C., Northern New Jersey, New York City, Cape Cod, Boston, Chicago, and Seattle will also be included in the first phase of the company’s rollout.
The hard seltzer will come in four tropical, gluten-free flavors, including: Exotic Pineapple, Strawberry Guava, Tangy Lemon Lime, and Tropical Mango. Each 16-oz can contains 100 calories marking at 4.7% ABV. Topo Chico Hard Seltzer will be available in 12-packs and 4-packs, with the latter containing two 24-oz cans and two 16-oz cans.
“Topo Chico Hard Seltzer is a modern take on refreshment that brings entirely new character to a red-hot seltzer category,” said Matt Escalante, senior marketing director at Molson Coors.
“We have an opportunity to continue to bring in new drinkers and grow the hard seltzer category,” said Amber Smith, Molson Coors’ brand manager for Topo Chico Hard Seltzer. “It’s a brand that consumers already know and love, so using the brand name will allow us to get off to a fast start.”
Its US debut follow its release in Brazil and Mexico last year.
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