Do you consider yourself a Mountain Dude at heart? Ever aspired to ditch the city life and escape to the mountains somewhere? Well, you might just be able to get paid to move there.
As a part of its adoption of the Mountain Time Zone as the unofficial time zone of Mountain Dew, PepsiCo has launched a campaign for adventure seekers by paying five people to move to the mountains.
What is the campaign?
In a recent press release, PepsiCo’s high-energy, action-focused soda brand, Mountain Dew, has “officially, unofficially” adopted the Mountain Time Zone as its own – the first time in history a brand has ever done so, according to the release.
In line with the soda’s branding – DO THE DEW – the company is encouraging patrons to “get off their asses and live life to the fullest” in the Mountain Time Zone, noting that those who live in the time zone are 6% more cheerful on average.
How does it work?
The promotion is two-fold. Those who simply cross into the Mountain Time Zone by any means, or for any reason, can claim a free Mountain Dew so long as they first register on this page beforehand.
“With the great outdoors at the core of everything we do, we want to encourage everyone to embrace the Mountain Time mindset by giving away free Mountain Dew to anyone who crosses into the Mountain Time Zone,” said Vice President of Marketing at Mountain Dew, JP Bittencourt, in a press release.
“Additionally, we want to reward those who take the leap and move to the happiest time zone in the country with their friends by paying for their move.”
The second, more lucrative promotion entails a paid move to the Mountain Time Zone. Dubbed “Mountain Dew Hauls”, the company has fostered an open application wherein it will select five applicants to reimburse their move.
How to apply for the Mountain Dew Haul Contest?
To apply, contestants must submit a video on TikTok up to three minutes in length using these two hashtags #MountainDewHauls and #contest. In the TikTok submission, contestants must explain the reasons why they want to move to the Mountain Time Zone by December 31 of this year and how they plan on enjoying the area.
The judging criteria of submissions is based on how compelling the story is (40%), creativity (30%), and how much videos embody the spirit of Mountain Dew and the outdoors (30%).
The contest is open to applications from now until September 30, 2024. Contest winners must make the move by December 31, 2024.
For a full list of official rules, criteria, and restrictions see here.
What’s included in the payment?
Following the application process, the company will select five winners. Mountain Dew will reimburse the winners’ moving expenses up to $10,000. Additionally, Mountain Dew Haul winners will receive free Mountain Dew for a year as well as a Mountain Dew Outdoor Gear welcome package.
What’s the time frame to apply for the Mountain Dew Contest?
As stated, applications are open from now until September 30, 2024. Contest winners must make the move into the time zone by December 31, 2024.
See also: 10 Beautiful Texas Hill Country Towns To Visit For A Summer Getaway