Are ya ready, kids? The world of Spongebob Squarepants is returning to Texas this October with the Krabby Patty Kollab. In celebration of Spongebob Squarepants’ 25th anniversary, the iconic Bikini Bottom burger is coming to life with a special Krabby Patty Kollab menu.
Some might say that it’s nautical nonsense for a Krabby Patty to be something you wish. This October, however, the Bikini Bottom burger is making its land debut. The promotion between Paramount and Wendy’s kicking off on October 8 will feature a limited-time Krabby Patty Kollab menu at Wendy’s across the United States, Canada, and Guam.
Cities hosting the promotion include: Dallas, Chicago, Miami, Atlanta, Mexico City, San Francisco, Seattle, Las Vegas, Los Angeles, Toronto, New York, and London.
The Krabby Patty Kollab menu will feature two Spongebob Squarepants-themed items:
- Krabby Patty Kollab Burger: Served on a toasted bun, the Krabby Patty is made with a quarter pound of beef, two slices of American cheese, pickle, lettuce, tomato, onion, and “top secret” secret Krabby Kollab sauce
- Pineapple Under the Sea Frosty: a “first-of-its-kind” Frosty spun with vanilla ice cream and Pineapple Mango-flavored puree swirl
“In a world of people cutting corners, Wendy’s is known for quality in everything we do – from our fresh, famous food to collaborations with brands that our fans love,” said Lindsay Radkoski, U.S. Chief Marketing Officer for Wendy’s in a press release.
“So, it makes sense that two of the most iconic squares in pop culture are teaming up to bring a taste of this unique, limited-time experience to life for fans of all ages!”
The Krabby Patty promotion is a limited-time opportunity that kicks off on Tuesday, October 8. The Krabby Patty Kollab menu is available at participating Wendy’s. Eager landlovers can find the nearest Wendy’s to them through the company’s mobile app.
“Wendy’s pulse on pop culture and connection to fans makes this collaboration a perfect match for Paramount, and we’re looking forward to delivering memorable and immersive experiences through custom creative, engaging social content and recognizable influence,” said Dario Spina, CMO, Paramount Brand Studio, in a press release.