In celebration of the FIFA World Cup 2026, Chipotle is rewarding soccer fans with BOGO meals this week.
For one day only, Chipotle will host its first ever Matchday BOGO: offering free entrees to patrons wearing soccer jerseys with the purchase of another entree. The buy-one-get-one entree offer is available at any/every Chipotle location after 3 pm this Thursday., June 11. The offer is available in-store only.
The promotion follows their successful Hockey Jersey BOGO this past April, which per Chipotle, was its most successful jersey-themed offer to date.
“Every four years, this tournament creates an unmatched sense of excitement, pride and community among fans around the world,” said Stephanie Perdue, Senior Vice President of Brand Marketing at Chipotle in a press statement. “We wanted to celebrate the rituals that make the experience so memorable, from wearing lucky jerseys to gathering for matchday meals with Chipotle.”
In coordination with the Matchday BOGO offer, Chipotle is unveiling its own, limited-time soccer jersey. Part modern streetwear, part global soccer culture-inspired, the Chipotle jersey features “Real Chipotle” on the front, and the number “53” on the back – the latter a nod to the number of ingredients the chain uses.
U.S. members of the Chipotle Rewards Exchange can opt to exchange 10 points for a chance to score one of the jerseys from June 10 – June 24. To become a rewards member, interested parties can register at this link. Register members of the rewards program will also receive a complimentary Chips and Guac following – with qualifying purchase.
Chipotle continues to invest in soccer communities in North America. In 2025, the brand backed nearly 1,500 soccer fundraisers, donating more than $225,000. Since 2015, the company has donated over $3.5 million to 14,000 local soccer organizations, and it will keep expanding this effort throughout the year.
