March Madness is heating up, folks. This Thursday, the Toyota Center will host the Sweet 16 games between Iowa and Nebraska, followed by Houston versus Illinois. The victors, will return to the Toyota Center this Saturday for the Elite 8 match-up. While many Houstonians are rooting for the Houston Cougars, some — maybe even this writer and UT alum — are pulling for the University of Texas.
For those University of Texas fans in Houston, Austin burger mainstay, Hat Creek Burger Company are rewarding your Longhorn spirit this Thursday with free cheeseburgers.

This Thursday, March 26, those sporting burnt orange merch can receive one free cheeseburger from Hat Creek Burger Company.
“College basketball in Texas just hits different — especially when the stakes are this high,” said Drew Gressett, founder and CEO of Hat Creek Burger Company, in a press release.
“We’ll be playing the games featuring Texas teams with the sound up at all of our locations because we wanted to give fans a place to come together, enjoy the game and celebrate with a burger on us. It’s our way of being part of the moment with the communities we serve.”

The one-day free cheeseburger promotion, in coordination with Texas One, is available all-day this Thursday for dine-in only. Hat Creek Burger Company has multiple locations in the Houston area:
- Spring: 8215 Louetta Rd, Spring, TX 77379
- Katy: 2150 S Mason Rd, Katy, TX 77450
- Fulshear: 5820 FM 1463, Fulshear, TX 77494
Hat Creek Burger Company is an Austin signature founded in the Texas capital in 2008. What started as a food truck, evolved into a Texas franchise with 26 locations across Texas. Its burgers are made with fresh, never frozen Texas-raised beef sourced from Nolan Ryan’s Goodstock.