Unlock a world of fun and imagination this winter in Houston! CAMP, the Family Experience Company known for its unique mix of play, product, and immersive entertainment, is set to open a permanent store at The Galleria this coming February. The company is commemorating its Houston opening in a big way: their blockbuster immersive experience, Bluey x CAMP, inspired by the award-winning TV series.
What is CAMP?
CAMP, known as The Store with The Magic Door, is an experiential retailer popular with young families for its unique blend of play, product, and performance. First opened in 2018, the company now has nine retail outposts across the country where it has hosted a range of exciting immersive experiences including Encanto x CAMP, Trolls x CAMP, and its most popular Bluey x CAMP.
The new 7,500-square-foot CAMP store at The Galleria will be “part toy store, part party venue, part immersive theater space”. Its CAMP Canteen features 3,000 square feet of retail space with toys, clothing, and unique activities like the Schmutz Bar for slime-making, a Splatter Room, and a party space perfect for birthdays. And of course, every CAMP store boasts its playful, climbable truck centerpiece.
“Opening our brand-new CAMP store in Houston is a huge milestone, and we couldn’t be more excited to bring the magic of CAMP to Southeast Texas, further expanding our regional footprint!” said Jenica Myszkowski, CAMP’s CEO in a press release.
“We’re thrilled to swing open our Magic Door for the first time in Houston with our wildly popular Bluey x CAMP experience. We’re here to spark joy, inspire play, and create unforgettable memories at The Galleria!”
What to Expect at Bluey x CAMP
Beginning February 28, visitors can step behind CAMP’s Magic Door into Bluey’s world in a 5,000-square-foot interactive experience. Bluey x Camp that brings the show’s heartwarming adventures to life with games, dancing, iconic series’ characters, and exclusive animations.
Tickets are available now, and with the show’s record-breaking popularity, families are encouraged to book their spot early to avoid missing out. Highlights include:
- Fan-favorite games like Magic Asparagus and Keepy Uppy.
- Dance Mode: Bust a move with Bluey’s family in her playroom.
- Climb and explore: Dive into a two-story pillow fort or conquer a cardboard box castle with slides.
- Easter egg hunt: Discover hidden nods to the show, from garden gnomes to tennis balls.
- Exclusive animations: Watch short clips created by Bluey’s producers, Ludo Studio, for this experience.
- Meet-and-greet magic: Snap a selfie with Bluey and Bingo during the grand finale.
Additionally, guests can shop exclusive Bluey x CAMP merchandise, making it the perfect stop for any fan of the series.
What is Bluey?
Bluey is the most-watched streaming show in the U.S. this year. Available on Disney+, Disney Jr., and Disney Channel, the animated series follows Bluey, a lovable blue heeler puppy, and her family as they navigate everyday adventures.
“What a fun way to start the new year! We’re happy to have Bluey x CAMP as the first ever experience behind the Magic Door at the new CAMP store in Houston,” said Stephen Davies, SVP Global Licensing, BBC Studios in a press release. “Bringing Bluey fans together inside Bluey’s beautifully recreated home at CAMP has offered fans of all generations a truly memorable adventure to enjoy together.”
CAMP officially opens at The Galleria in Houston on February 28. The Bluey X CAMP immersive experience will only be available for a limited time. Tickets are now on sale through the CAMP website.