Located at 1201 Fannin St in Downtown, Houston, GreenStreet is a somewhat nondescript outdoor mall between House of Blues, The Laura Hotel, and the newly-minted Punchline Comedy Club. As soon as next summer, the space could reach its new form as a vibrant, Japanese alleyway-inspired mixed-use hub with bars, restaurants, and eye-catching signage.
The large-scale new GreenStreet redevelopment is a project from Dallas-based real estate company, Rebees – the same company behind Autry Park and repositioning of the Sugar Land Town Square. The company’s vision for GreenStreet would comprise of a four-block, 61100,000-square-foot, immersive destination experience and vibrant pedestrian alleyway.
Rebees’ director of repositionings, Matt Ragan, told CultureMap Houston that his inspiration for the GreenStreet redevelopment project was the energetic pedestrian alleyways in Osaka, Japan.
“We think that this project is just screaming for what could be like this alleyway experience,” said Ragan. “You want to find just the best damn dumpling shop there and then bounce to a cool little speakeasy tucked behind it.”
Marquee tenants of GreenStreet are already in place, the aforementioned House of Blues, Punchline Comedy Club, and Life Time Fitness. The group is presently in the process of securing more vendors, with a curated focus on bars and restaurants – particularly regional Asian cuisine – that meet its vision.
GreenStreet will also place a special focus on sustainability with the goal of creating Downtown Houston’s most sustainable office project by installing four blocks of rooftop solar panels.
“The readaptation of GreenStreet will create a new model for urban space in Downtown Houston,” said Mark Motonaga, Creative Director and Partner, RIOS, in a statement.
“Our vision draws inspiration from Houston’s diverse culture and seamlessly blends nature, sustainability, and architecture to create a new urban streetscape experience that unfolds across three distinct blocks and builds toward a central hub of activity connecting people at the ground level.”
“Layering landscape screens, bold signage, and storefront interventions, the design embraces Houston’s eclectic spirit. The future of GreenStreet will breathe new life into the downtown experience and set the stage for Houston’s continued evolution.”
The redevelopment project of GreenStreet is slated to start construction early 2025. The company aims to debut the complete experience by Q3 2025.